New Metal Rescue GEL: YOUR On-the-Spot Rust Remover!
ARMOR’s consumer brand Workshop Hero™ debuted a new product Metal Rescue Rust Remover GEL on Oct. 1. While new Metal Rescue GEL is similar to Metal Rescue BATH (and CONCENTRATE) in many ways, how and where you use it is quite different.
“For years, our customers have been asking for a rust remover that they could use on items that couldn’t be soaked and we took that customer feedback to heart. Our research and development team worked vigilantly to develop a gel-based rust remover that not only removes rust but does so without harmful or corrosive acids, alkalis or solvents,” said Robin McConnell, President of ARMOR.
Say hello to Metal Rescue Rust Remover GEL— or what we at Workshop Hero call your On-the-Spot rust remover! Our new GEL is formulated to cling to metal, making it ideal for use on spot rust, vertical surfaces, or rust in hard-to-reach areas. In addition, GEL’s highly adhesive formula allows for controlled application which eliminates waste and the risk of harming the surface area around the rust.
Metal Rescue GEL is non-toxic; environmentally safe; biodegradable and easy to use; there’s no scrubbing, dipping, wire brushing, and in contrast to Metal Rescue’s other formulations — no soaking.
“During our extensive testing of GEL we found one essential step to be the secret to its success: for optimal performance GEL must remain moist. Do not allow GEL to dry,” explained Dave Yancho, Vice President of Sales and Marketing.
To drive that point home, we coined the phrase “Keep GEL from Dryin’ and Wrap After Applyin’” and developed the Metal Rescue GEL signature plastic wrap method. You will see it on our packaging and as part of recommended steps for use. Once GEL has been applied, cover area with common household plastic wrap to protect GEL from air exposure. It is that simple!
Currently, GEL is available in a 17.64 ounce consumer-sized jar through select Home Depot stores and online at HomeDepot.com and plans are already in the works for a 2018 ARMOR industrial option, so stay tuned!
Want to learn more about GEL? Take a look at this 30-second video:
To find Workshop Hero products at a store near you or online, visit our website.