42

Workshop Hero

Workshop Hero Continues to Make a Name for Itself at the Ever-Growing Barber Vintage Festival

Workshop Hero™ and its products Metal Rescue® Rust Remover and Dry Coat™ Rust Preventative have humble beginnings rooted in person-to-person sales handled through attendance at events such as classic car shows, motorcycle rallies, and swap meets.

In 2017, the tradition continued as Workshop Hero attended the 13th annual Barber Vintage Festival for the sixth time last fall. The annual event is held on the grounds of the Barber Motorsports Park in Birmingham, Alabama, and it has grown in size and scope every year since its inception.

As part of the 2017 event, Metal Rescue expanded its involvement to include exclusive sponsorship of the festival’s swap meet and as host of a special vendor appreciation kickoff party held on the eve of the swap meet’s official opening. In addition, Metal Rescue also maintained a second location and presence in the festival’s Fan Zone.

“Our sponsorship and participation in the festival is a natural extension of our early relationship with the Barber Motorsports Museum. Our Metal Rescue Rust Remover has been used in restoration projects at the museum for years,” said Steve Goers, Head of the Workshop Hero team that traveled to Birmingham. “The festival is a key event in the vintage motorcycle world and our products are ideal for vintage restoration of all types—these are ‘our people!’”

Workshop Hero’s presence at Barber included its swap meet super-sized peninsula location. The premium space houses not only Metal Rescue and Dry Coat but other invited guests including Larry Gardinier and his Skull Canvas Helmet Art Show, Chastin Brand Pin Striping, Chris Price author of “Georgia Motorcycle History; The First 60 Years 1899-1959,” and several displayed custom motorcycles.

“Barber is a top-notch facility and is ideal for hosting an event like this, which is proven by the more than 70,000 motorcycle enthusiasts who attended this year,” Goers added. “Our goal is to create what we call the Workshop Hero ‘village,’ a collection of product and service offerings that are related and of interest to swap meet attendees, all housed under the Workshop Hero tent and to continue to be a part of the festival for many years to come.”

For more information on the Barber Motorsports Park and Barber Vintage Festival, visit www.barbermuseum.org.

For information on Workshop Hero and its products, check out our website.