In 2014 ARMOR’s Workshop Hero consumer brand formally launched the Workshop Hero Nation, an “alliance” of sorts for Workshop Heroes everywhere. The Nation is made up of a population of men and women who work hard…and play even harder. Workshop Hero Nation is designed for those Workshop Heroes who love what they do and never consider a day spent in the workshop “work.”
Outlined below are the principles on which the Workshop Hero Nation was formed; it is the Nation creed, its doctrine, the foundation on which the Workshop Hero Nation was built:
American
We live in the greatest country in the world. Explorers, entrepreneurs and freedom seekers founded America. Workshop Hero Nation and its members proudly honor, celebrate, and protect our American heritage.
Drive
Workshop Hero Nation was launched on the pioneer spirit that blazed trails from the Atlantic to the Pacific and it’s the blood flowing through the great body of American automotive and motorcycle innovations. Nation members follow the open road, blaze new trails and continue to push the boundaries.
Club
Workshop Hero Nation members search out others of the same interests and call them brothers and sisters. They wear the scars and colors with pride that represent their passion. They gather. They share. They act. They react.
Workshop Hero Nation is a “club” of sorts; if you’re a Workshop Hero, from whatever walk of life, then you are a Nation member -- we salute you and say welcome to the club!
Workshop Heroes
They are called garage rats, gear heads, road warriors, tinkerers and inventors (and names not fit to print). Workshop Heroes have changed the American landscape – and the world. Great tools are like great liquor: you can’t have enough. Less Work. More Play. When you love what you do (and Workshop Heroes do), you never work – it’s always play.
Aces
Workshop Hero Nation Aces are the alpha males and females: the innovators, the ones that lead and others want to follow. They have done something that sets them apart. Some Aces are well known and some are celebrities. Aces bring an unmistakable mark of excellence to every effort; their signature fingerprints are all over everything they do.
Faces
Workshop Hero Nation Faces are the men and women who work hard every day and head out to the garage or pole barn every night to work a little harder. They are everyday Workshop Heroes who have a passion for all things auto and cycle-related. Workshop Hero Nation Faces enter contests, attend road shows and swap meets and they are always looking for an excuse to take a road trip. Workshop Hero Nation Faces use their heads, work with their hands and follow their hearts.
As part of the Workshop Hero Nation, June marked the launch of the Workshop Hero Nation Newsletter. This quarterly publication is designed to speak to the consumers of Workshop Hero -- it offers content that features the projects, workshops and antics of fellow Workshop Heroes. If you like what you see and would like to subscribe to the Nation Newsletter, let us know and we will add you to our distribution list. If you’re feeling inspired and want more information, take a look at this Workshop Hero Nation video.
