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issue 22
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ARMOR CANADA IS ESTABLISHED AND ARMOR EXPANDS TO THE MEXICAN MARKET: 1990-99

Where were you 35 years ago? We can tell you where ARMOR was – in the early stages of establishment. Time sure flies when you’re having fun and this year ARMOR is taking the time to look back and celebrate its 35th anniversary. We interviewed ARMOR CEO John Holden and asked him to talk us through the company’s early days. His recount of the company’s past 35 years was captured on video and is a part of a video retrospective.

It was in early 1990 that Holden received notice that the Canada plant that he contracted with for paper coating was going out of business. With much thought and fortitude, Holden took the leap and purchased the equipment from the failing company, relocated it to a different plant and started what is now Armor Protective Packaging® Canada. With the new equipment and the ability to control coating and converting, the company moved toward a leadership position in VCI paper.

During this same time, ARMOR expanded its VCI product line, added its first outside sales representative and further moved beyond the U.S. and Canadian borders with customers in Mexico.

Take a look at the short video below as Holden tells of what the 1990s were like for the company as it continued to grow and expand its reach.

 

What Was Happening in the World Then?

1990’s

  • Operation Desert Storm
  • Riots break out in Los Angeles after the Rodney King verdict is announced and O.J. Simpson is arrested for double murder.
  • People celebrate as Nelson Mandela is elected President of South Africa and mourn when Princess Diana’s car crashed.
  • The movie “Titanic” premiers and eventually becomes the highest grossing film of all time, taking in over $1.8 billion worldwide.
  • Television sitcoms of the decade include “Friends,” “The Fresh Prince of Bel-Air,” “Full House,” “Family Matters,” and “Married with Children.”
  • Popular musical artists include Michael Bolton, Kenny G, Celine Dion, Mariah Carey, Whitney Houston and Boyz II Men.
  • Interest in video gaming grows as games such as Donkey Kong, Super Mario, Pokemon and Gran Turismo debut.

 

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