the armor sentinel
issue 17
armor staff

team profile

Team Profile Each newsletter offers a profile of one of the people that make ARMOR such a great place to work and do business. If you’d like to nominate someone for inclusion, please send an email to Cheri Rugh at with the name and the reason(s) you’d like them to receive some extra attention.

Cheri Rugh

Williamston, Michigan

Where Were You Born:
Lansing, Michigan

Profession/Job Title:
Senior Marketing Specialist, Armor Protective Packaging® and Workshop Hero™.

Family Details:
Husband – Chris; three children – Elizabeth 15, Evan 13, Emma 10; pets – Buck A. Rugh (yellow lab), four barn cats and a hedgehog named Sammy.

Experience (Past Jobs and/or Current Tenure with ARMOR):
Before joining ARMOR, Cheri worked for 21 years in health care communications and marketing. “The chance to apply my skills in a new and different industry was too good to pass up so I made the switch to join the marketing team in ARMOR's corrosion management field and I haven’t looked back!”

“I like to be outside, especially if it involves the beach, and I am an avid exerciser – walking, running, biking, I love it all. My only other ‘real’ hobby these days is chauffeuring my kids to their sporting events and activities but in the future I hope to get back to some of my past loves – reading, cooking, baking!”

Best Book Read Recently:
“The Fred Factor” by Mark Sanborn. “I read it for the ARMOR customer service book club and enjoyed it immensely. It was a quick and easy read that had many great ideas that I could apply beyond the world of customer service and use in life in general.”

Latest Accomplishment:
“Seeing my oldest daughter complete drivers education – it is just so hard to believe.”

What’s Playing on Your iPod?
80s music, National Public Radio and health-related podcasts.

Best Movie Watched Recently:
“I wouldn’t say it is the best movie but I recently watched ‘Grown Ups 2’.”

Your Top Five Favorite Movies of All Time:
“Shawshank Redemption,” “Just Go With It,” “Mall Cop,” “Wedding Singer,” and “Never Been Kissed.” “Most of my favorites are light-hearted comedies -- nothing heavy that is for sure.”

Favorite Quote:
“That which does not kill us makes us stronger” – Friedrich Nietzsche “If at first you don’t succeed, try, try again!” -- W.C. Fields

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