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News / Creating Customer Awareness While “Keepin’ It Social”

Creating Customer Awareness While “Keepin’ It Social”

4.23.199.19.19 Sentinel Newsletter, Workshop Hero
Workshop Hero Social Media

ARMOR’s consumer brand Workshop Hero is using the power of social media to spread the word of its products Metal Rescue Rust Remover and Dry Coat Rust Preventative. Not only does Workshop Hero maintain its own presence on social media platforms such as Facebook, Instagram, YouTube, Twitter and Pinterest, it has gained awareness from the posts and reviews of loyal customers and/or social media influencers in areas of interest where rust prevention and rust removal are relevant.

“Influencers” are social media users who have a devoted group of followers who see them as knowledgeable; as an authority in their particular area of interest; and who are persuaded to buy from the brands they like.

“When it comes to reaching customers, the power of the social media influencer is invaluable,” said David Yancho, Vice President of Sales and Marketing for ARMOR and Workshop Hero. “The level of trust and the direct line of communication that influencers have with their followers is very powerful and we want to make our Workshop Hero products a part of the conversation.”

Check out these social media highlights, brought to you compliments of Workshop Hero.

 

View this post on Instagram

 

My jointer bed has been rusty since I bought it. I cleaned one end of it before but never was able to remove this nasty rust. Let’s see how this @metalrescue works on my jointer. . . #jointer #metalrescue #rust #timelapse #shoptools . . . . . . #design #reclaimed #diy #handmade #woodworking #customfurniture #furniture #maker #art #wood #build #workshop #farmtable #diyproject #tools #table #rustic #carpentry #woodworker #woodfurniture #doityourself #toolsofthetrade #youtube #makersgonnamake #diyvideo

A post shared by John Ayala Wood Works (@johnayalawoodworks) on Jan 29, 2019 at 7:22am PST

 

View this post on Instagram

 

When it’s raining all day it’s a good opportunity for the shop maintenance. I tried @metalrescue today to remove some surface rust from my drill press. It took 30 mins of soaking that table in the gel and 10 seconds of wiping it off. There was very little scent which is great. I did however spent a minute or two shining it up with a metal brush afterwards. #drillpress #toolmaitenance #powertool #rust #rustremover

A post shared by Radek’s Woodworking Workshop (@radekartwoodwork) on Mar 21, 2019 at 5:06pm PDT

 

View this post on Instagram

 

I dug this incredible 1930’s Buck Rogers Wyandotte spaceship earlier this year. A company that saw my video asked me if I wanted to try their new metal cleaning product to help revitalize the colors and remove the rust. After 1 day soaking in their solution the original colors are starting to pop like 4th of July fireworks. Thanks #WorkshopHero for the #MetalRescue and all the other products you sent. I love the old kids toys!

A post shared by QuarterHoarder (@thequarterhoarder) on Jun 13, 2018 at 7:59am PDT

For more information on Workshop Hero products, visit the Workshop Hero online store.

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