ARMOR’s consumer brand Workshop Hero is using the power of social media to spread the word of its products Metal Rescue Rust Remover and Dry Coat Rust Preventative. Not only does Workshop Hero maintain its own presence on social media platforms such as Facebook, Instagram, YouTube, Twitter and Pinterest, it has gained awareness from the posts and reviews of loyal customers and/or social media influencers in areas of interest where rust prevention and rust removal are relevant.
“Influencers” are social media users who have a devoted group of followers who see them as knowledgeable; as an authority in their particular area of interest; and who are persuaded to buy from the brands they like.
“When it comes to reaching customers, the power of the social media influencer is invaluable,” said David Yancho, Vice President of Sales and Marketing for ARMOR and Workshop Hero. “The level of trust and the direct line of communication that influencers have with their followers is very powerful and we want to make our Workshop Hero products a part of the conversation.”
Check out these social media highlights, brought to you compliments of Workshop Hero.
For more information on Workshop Hero products, visit the Workshop Hero online store.
